Customer reviews are powerful. They have the ability to change customers’ opinions and buying decisions. An increasing number of customers are doing their pre-purchase homework by reading online reviews to determine which brand to do business with. Customers are also forming opinions faster, and they require fewer reviews before they make up their minds. This …
When Is the Best Time to Ask Your Customers for a Review? Read More »
Search engine optimization (SEO) is one of the effective marketing strategies that aims to increase your online presence and visibility within search engine results pages (SERPs) such as Google, Bing and Yahoo. Studies have proven that people usually don’t go beyond the first page of search results and rarely look beyond the first three pages. …
5 Benefits of Including Schema Markup in Your Website Read More »
According to research from Northumbria University, online customer reviews have more influence than most other marketing communications. Though customer reviews range in reliability and clarity, they do hold a powerful influence on customers’ behavior, and hence your brand performance. It is no secret that online customer reviews are significant, but how important are they to …
Online Reviews Essential for the Success of Your Marketing Efforts Read More »
Thanks to the Internet, there are now hundreds of ways to generate qualified leads – and some of them are very effective. You can make use of search engine optimization (SEO), which can drive more potential customers to your website. You can also leverage content strategy, which includes informative blogs, free ebooks and white papers …
Tips for Generating Qualified Leads Using Social Media Read More »
Few things control a brand’s reputation more than the way it responds to customer complaints and deals with unhappy customers. Customer service has always been an integral aspect of developing a brand image. In fact, customer service is the center of the business model that allowed organizations like Nordstrom’s and Zappos to grow. With the …
Today, social media has become the new advertising tool for businesses. With the least effort and investment, these platforms allow businesses to reach their target customer base. However, with so many options available, you must know how to use the potential of social media to advertise your business in an effective way. If you don’t …
Dos and Don’ts to Market Your Business on the Internet Read More »
90 percent of consumers read online reviews. 88 percent believe more in online reviews than personal recommendations. 86 percent will most likely not purchase from a brand that has a negative reputation. So, what do these stats tell you? First, online reviews are highly influential. They have the power to make or break your business. …
10 Simple Ways to Improve Your Online Reputation Read More »
Welcome to WordPress. This is your first post. Edit or delete it, then start writing!
The way a potential customer perceives your brand is fundamental to your success, regardless of your industry. If you are viewed in a positive light, it may be easier for you to attract new customers and more business. On the other hand, if you have developed a negative image, you may struggle to retain even …
3 Signs Your Business Needs to Invest in Online Reputation Management Read More »
