Few things control a brand’s reputation more than the way it responds to customer complaints and deals with unhappy customers. Customer service has always been an integral aspect of developing a brand image. In fact, customer service is the center of the business model that allowed organizations like Nordstrom’s and Zappos to grow. With the …
Today, social media has become the new advertising tool for businesses. With the least effort and investment, these platforms allow businesses to reach their target customer base. However, with so many options available, you must know how to use the potential of social media to advertise your business in an effective way. If you don’t …
Dos and Don’ts to Market Your Business on the Internet Read More »
90 percent of consumers read online reviews. 88 percent believe more in online reviews than personal recommendations. 86 percent will most likely not purchase from a brand that has a negative reputation. So, what do these stats tell you? First, online reviews are highly influential. They have the power to make or break your business. …
10 Simple Ways to Improve Your Online Reputation Read More »
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The way a potential customer perceives your brand is fundamental to your success, regardless of your industry. If you are viewed in a positive light, it may be easier for you to attract new customers and more business. On the other hand, if you have developed a negative image, you may struggle to retain even …
3 Signs Your Business Needs to Invest in Online Reputation Management Read More »
