Email rental is quite different from email lists purchase. When you buy an email list, you take possession of the email addresses you select, and have the right to use it as often as you like. Meanwhile, email lists rental is for a single campaign. When you rent an email list, you gain one-time right to contact the name, but we conducts the mailing for you. Therefore, you don’t own the lists. For example, at eLeadSolution, we start an email list rental campaign by segmenting our vast database and crafting your ideal audience segment. We then collect your content and email creative (or, we can help produce the creative for you, if needed). We then make professional edits to remove any words or phrases that could potentially trigger spam traps, and we send your email message out to your audience segment.