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When Is the Best Time to Ask Your Customers for a Review?

Customer reviews are powerful. They have the ability to change customers’ opinions and buying decisions. An increasing number of customers are doing their pre-purchase homework by reading online reviews to determine which brand to do business with. Customers are also forming opinions faster, and they require fewer reviews before they make up their minds. This …

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5 Benefits of Including Schema Markup in Your Website

Search engine optimization (SEO) is one of the effective marketing strategies that aims to increase your online presence and visibility within search engine results pages (SERPs) such as Google, Bing and Yahoo. Studies have proven that people usually don’t go beyond the first page of search results and rarely look beyond the first three pages. …

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Online Reviews Essential for the Success of Your Marketing Efforts

According to research from Northumbria University, online customer reviews have more influence than most other marketing communications. Though customer reviews range in reliability and clarity, they do hold a powerful influence on customers’ behavior, and hence your brand performance. It is no secret that online customer reviews are significant, but how important are they to …

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Dos and Don’ts to Market Your Business on the Internet

Today, social media has become the new advertising tool for businesses. With the least effort and investment, these platforms allow businesses to reach their target customer base. However, with so many options available, you must know how to use the potential of social media to advertise your business in an effective way. If you don’t …

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